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Loft Italy Virtual Store

“Loft Italy Virtual Store”: what is it?

Loft Italy Virtual Store is a virtual shopping mall where you can find food products, food and wine experiences and digital activities such as tastings and Italian lessons.


The virtual store is designed as an art gallery and the visitor moves through the corridors of this imaginary Made in Italy food and wine museum contemplating paintings and statues that respectively represent food products and local experiences.

Approaching each element, the visitor can start a photo-gallery and a video that tells how the product is made and a short trailer of the experience. You can save the item in your cart and complete the purchase on the e-shop portal of the Loft-Italy main website.


Reserved only for guests of Loft Italy affiliated holiday homes, the Loft Italy Virtual Store is accessible directly from the apartments equipped with Oculus viewers, or remotely by invitation, even from a PC.

How does it work?

Once you have booked a stay in one of the Loft Italy affiliated holiday homes, you will receive the link to access the Virtual Store;


Access to the virtual store can be done via oculus or PC, before, after or during the stay. As soon as the link is received, the guest can connect and make purchases even before the stay.

What can you find in the virtual store?

The first environment replicates the interior of a holiday home. Here on a screen you will see the tutorial video of the virtual store.


Upon entering the art gallery, the user can freely navigate through the various sectors of this Made in Italy food and wine museum contemplating paintings and statues that respectively represent food products and experiences to be carried out in the area.


Approaching each element, the visitor can start a video or a photo-gallery that tells how the product is made and a short trailer of the experience and place the chosen products in their cart.
Once out of the virtual store, in the e-shop section of the Loft Italy website, the user can complete the purchase of the saved items.
There will be a room for social VR activities, such as Italian lessons and virtual wine or cheese tastings.